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CSR in a selected company
Mejdrová, Aneta ; Filipová, Alena (advisor) ; Valentová, Diana (referee)
The objective of this dissertation is appraisal of the current status of Accenture's CSR initiatives. The theoretical part provides information that is essential for understanding CSR concept; it defines business ethics, a stakeholder theory and the triple bottom line of CSR. Furthermore, it provides a comprehensive view of the history and evolution of CSR and presents possibilities of measuring of CSR. Practical part is focused on Accenture's local and global CSR activities which are evaluated by using theoretical base from the first part of the dissertation. Part of the dissertation's appraisal includes a survey among Accenture's employees. Its results offer possible improvements to the Accenture's CSR strategy.
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Work in a multicultural team
Lojková, Jaroslava ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The diploma thesis deals with the specific functioning of multicultural teams. It is divided into two parts. The theoretical part analyzes the terms culture, cultural dimensions and stereotypes, intercultural perception and cultural adaptation. It also focuses on a multicultural team itself, its advantages and disadvantages, intercultural communication and multicultural team effectiveness. Furthermore, the diploma thesis deals with the motivation of workers. The practical part explores, based on the findings from interviews and questionnaires, multicultural teams in Accenture.
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Accenture's communication strategy on social networks
Kadleček, Jiří ; Lhotáková, Markéta (advisor) ; Štíhlová, Zuzana (referee)
Social networks are a phenomenon of our age; their popularity rises every day, same as the amount of time that people spend on the social networks. Social networks are also very popular in the Czech Republic and also their importance in the communication mix of Czech companies arises. This final thesis aims to analyze the ways, how can companies benefit from social networks and use this analysis to propose the suitable strategy for Accenture, the global Consulting, Technology and Outsourcing Company, how to use social media effectively to raise company's awareness, inform about its products and also about the career options that this company offers to university graduates.
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Business Management and Taxes
Šroubková, Jitka ; Dvořák, Jiří (advisor) ; Chrápková, Taťána (referee)
Goal of the thesis is a pilot project , which provides the methodology for following analysis of tax systems, tax expense on businesses and expression influence the tax system on employment in selected countries of central Europe. I work out this pilot project for the Czech Republic with a focus on the years 2004 - 2008.
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Začlenění ČR do globální outsourcingové sítě z pohledu společnosti Accenture
Haas, Otto ; Halík, Jaroslav (advisor) ; Prčíková, Lenka (referee)
Práce pojednává o pozici ČR jako destinaci pro přesun podnikových procesů. Zaměřuje se na odvětví business process outsourcingu a centra sdílených služeb. Cílem této práce je dokázat hypotézu, že ČR je přednostně využívána pro podporu evropských podnikatelských aktivit, a to konkrétně na příkladu společnosti Accenture, která je vedoucím poskytovatelem služeb outsourcingu ve střední Evropě. Práce definuje základní aspekty pro přesun podnikových procesů do zahraničí, hodnotí konkurenceschopnost ČR v porovnání s ostatními zeměmi regionu a Indií, která je v souhrnném hodnocení pro sdílené služby nejpřitažlivější. Hypotéza je následně ověřena na reálných datech ze společnosti Accenture v Praze.
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